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How often are you sending to your email list?  A common mistake is to not send to your email list often enough.

A well engaged email list actually wants to hear from you frequently as long as you are offering something of value.

At least once a week is a good place to start.  If you only send once a month or even less often, people will forget about you.  Don’t let that happen to you!

Here are some tips to help you get in the sending mood:

  • Don’t overload your emails. One idea per email is just fine.
  • Make your emails interesting so that the reader doesn’t hit unsubscribe.
  • Offer value so that the reader will keep opening your emails.
  • Most people will be reading on their phones. Make sure your emails work well on phones.
  • Skip the fancy multi-column layouts with tons of graphics (remember mobile.)
  • Use images and graphics as appropriate.
  • Keep your text blocks short with plenty of white space.
  • Don’t just push your products – think about your readers and how you can help them.
  • Be different.  Not necessarily from others (learn from others) but from yourself.  Don’t send the same thing over and over.

So what if you are thinking that you don’t have anything of value to offer on a weekly basis?

Look around you and see what is happening in your industry, in your world.  You can react to what is going on and offer your own insight.

Break big ideas up into smaller parts.  Remember one idea per email.  A big concept may have building blocks that can each be a separate email.

Don’t stress.  After you proof your email.  Proof it again.  Then send yourself a test and proof it one last time.  Then hit send!  It doesn’t have to be perfect.  You can always send another email.

When should you send? 

There have been multiple studies about the best time to send emails.  It all depends on your audience and when they will be most likely to read your emails.

If you know your audience well and have it timed to an event or product announcement, that will supply your answer.  If you don’t know then send it when you can!

But if you are finishing your email at 2am, perhaps schedule it for the morning unless you know your audience is awake just like you.

So start writing and share your value with your audience.


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